Management of four in-house brands, overseeing varying daily operations of the creative, production, and marketing teams per brand.
BRAND STRATEGIST / PRODUCT MARKETING DIRECTOR
Founded as a top-tier "fit & finish" skateboard brand in 2018, Madness became the fastest-growing company in the industry through disruptive visual language and aggressively consistent social strategy.
CREATIVE DIRECTOR / BRAND MANAGER / PRODUCT DESIGN DIRECTOR / MARKETING DIRECTOR
Distinguished Darkstar's premium product offerings from mass-market licensing through ongoing pro sponsorships and collaborations with artists, brands, and studios, including Sorayama, Nagel, Harley-Davidson, Blizzard, Warner Brothers, and Dreamworks.
PRODUCT MARKETING DIRECTOR
CREATIVE DIRECTOR / BRAND MANAGER / PRODUCT DESIGN DIRECTOR / MARKETING DIRECTOR
Repositioned the brand through new product categories, updated logo system, refreshed art direction, unique brand collaborations, influencer/team integration, and attainable sustainability initiatives.